Under the Microscope

The Smoky Labs Digital Marketing Blog

3 Myths about B2B Lead Generation

3 Myths about B2B Lead Generation

Lead generation is the top of the marketing and sales funnel for most companies: without the leads, there aren’t any prospects to close. It follows that you’ve got to get a lot of leads to close a few prospects, and that lead generation is a critical but... read more
Tools we use: Podio Project Management

Tools we use: Podio Project Management

Finding a project management tool that works for your business feels like that famous “paradox of choice” jam study that showed how we humans shrink from too much choice. Faced with 24 jams versus 6, jam tasters walked away rather than make up their minds... read more
Out of the office

Out of the office

I’m a big proponent of research–digging in to see what’s been said, done, and experimented with is a big part of my thinking and planning process. But sometimes, to solve a really hairy problem, I need to quit researching, shut the laptop, and get on... read more

Get Smoky Labs’ Under the Microscope in your inbox.