Smoky Labs Services

Digital marketing is an art, a science, and often a moving target, but we’ve boiled the basic elements down to these four goals, which we achieve using a combination of inbound and outbound marketing:

Generate Leads

More/targeted prospects for your sales and marketing pipeline.

  • Demand generation strategy & planning
  • Inbound marketing
  • Email marketing
  • Content marketing
  • SEO
  • PPC
  • Marketing & sales funnel optimization strategy
  • Lead generation analysis and optimization

Nurture Leads

Build relationships with prospects to turn them into opportunities.

  • Lead nurture strategy and planning
  • Inbound marketing
  • Content marketing
  • Email marketing/Marketing automation
  • UX-focused websites, landing pages, & microsites
  • Case studies/white papers
  • Marketing & sales funnel optimization strategy
  • Lead nurture analysis and optimization

Convert Leads

More/higher sales from more/ targeted prospects. 

  • Lead capture strategy & planning
  • Marketing automation
  • UX-focused websites, landing pages, & microsites
  • Content marketing
  • Testimonials/social proof
  • Case studies/white papers
  • Retargeting
  • Marketing & sales funnel optimization strategy
  • Conversion rate optimization

Retain & Amplify

Higher revenue percentage from existing, happier, customers.

  • Retention and advocacy strategy and planning
  • UX-focused websites and apps
  • Lifecycle email
  • Content marketing
  • Case studies/success stories/testimonials
  • Qualitative and quantitative customer research
  • Retention rate optimization

Our Process

1. Free Consultation

We’ll spend an hour talking with you about your goals, pain points, and current strategies, and come to a mutual understanding of whether we can help you get to the next level with digital and inbound marketing. Next, we’ll do an in-depth call about your business and marketing so we can see where we can add the most value.

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2. Proposal

If we agree that we might make good partners, we’ll create a comprehensive proposal that includes strategy, planning, timing, and execution of your personalized digital marketing campaign that’s designed around your business goals.

3. Kickoff

At kickoff, we’ll dive deep into your current marketing tactics, benchmarks, metrics, creative, and everything else we need to take inventory of your current setup. Then, we’ll set goals and KPIs together in order to deliver a comprehensive digital marketing strategy for the coming 12 months.

4. Strategy

How will we get to the goals? We’ll share our vision of the digital roadmap with you and get feedback for making it rock-solid. While we don’t guarantee results (no one should unless they have a working crystal ball into the future of market fluctuations, natural disasters, PPC auction prices, Google algorithms, and the like), we do guarantee our strategy with 100% satisfaction.

5. Execute, optimize, report, and recommend

Our campaigns will start off optimized for learning, and will get smarter as we learn more about your customers and their preferences. Each month, we’ll report on key performance indicators and how we’re tracking to business goals, and discuss together what we might do to generate even better results.

6. Rinse and repeat

Our goal is to keep you as a long-term client by delivering great results and open and honest communication. We’re in this with you for the long haul. As the guys at Tropical MBA say, “Marketing stamina isn’t sexy, but it’s the critical piece in business success.”


Our Secret Sauce

 

We apply these six essential ingredients to each piece of your marketing puzzle.

Strategy

Before tactics comes strategy, specifically a comprehensive strategy customized to your end goals and KPIs.

Metrics

Each tactic can be measured with a combination of business metrics (e.g. Customer Lifetime Value, Annual Revenue, Customer Churn) and marketing metrics (Web Traffic, Click-Through Rate, Open Rate, Referrals). We use a combination of quantitative and qualitative metrics to measure success in each stage.

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Tactics

If Strategy is the “What,” Tactics are the “How.” Tactics spell out the specific channels and tools we’ll use to achieve those goals.

ROI

Benchmarks and metrics don’t mean much if we can’t tie them back to revenue. We believe that marketing is a smart and incredible investment rather than a cost center, and our strategy reflects that.

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Benchmarks

Using a combination of your results, our experience, industry benchmarks, and our ongoing results for you, we’ll set benchmarks for achieving success.

Optimization

There’s always room for improvement. We don’t “set it and forget it” with your digital marketing like it’s a crockpot timer or a programmable thermostat. We’re constantly looking for ways to improve key metrics from churn to CPC.

Plans & Pricing

Our marketing campaigns are designed to create a business impact. Engagements are typically a 12-month commitment, with an investment between $4,000 and $15,000 per month into your marketing program, depending on the level of resources needed to meet your business goals within the time frame. In addition to our 12-month retainer, we also offer certain services as single projects, including web design, conversion rate optimization, and customer research.

Ready to get started?

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Free Assessment

Your first consultation is on the house. We’ll evaluate your current marketing efforts against your business metrics and tell you exactly how we can help you acquire, convert, retain, and upsell more customers.