We create value.
Price is what you pay. Value is what you get.Warren Buffet
About Smoky Labs
Smoky Labs is a B2B digital and inbound marketing consultancy for software and technology companies.
We’re growth strategists and analysts and copywriters and designers and communicators. We’re managed risk-takers who reap great rewards. We’re problem solvers who ask questions and answer them with data. We’re a team that values transparent relationships and a high level of communication.
We fuel growth for software & technology companies by evaluating your marketing & sales funnel and customer cohorts for the highest-value opportunities and weakest links. From this analysis, we create a customized inbound marketing plan that’s prioritized for business impact.
We specialize in digital and inbound marketing that’s anchored to business goals, because we’re as practical as our clients and believe investments should produce dividends. We live and breathe strategy, LTV calculations, and A/B tests.
Modern marketers can’t “just” be branding and awareness experts any more. You’ve got to be data driven (aka a calculus major with a master’s in fine arts!). You need to be an analytics guru (aka Analysis Ninja). A funnel expert. A lever-puller who understands that optimizing X will have an impact on Y.
You’re charged not just with bringing leads to the sales team, but bring the right kind of leads, leads that will make the most profitable customers with high lifetime value and low churn. You’re part of a big machine measuring MMR and ARR and LTV and doing cohort analysis. You dream about customer churn versus revenue churn. …And this complete focus on metrics all happens within your sexy branding campaign.
We work for you, modern marketer. We help you figure out what to focus on for the biggest impact. We combine your deep understanding of your target market with our deep understanding of inbound, marketing automation, and funnel analytics. Together, we make a pretty awesome team.
We are obsessed with the art and science of marketing. The funnel is our lab, where we evaluate, prioritize, and optimize inputs to get better outputs in the form of exponential business and revenue results. The customer is our art, where we dig deep to understand your best prospects and what makes them take action.
For us, digital marketing isn’t a “have to” or a “job,” but a “get to” and a “calling.”
Our setup is cool and unique: we are a 100% remote team working from around the U.S. to deliver incredible inbound marketing results to our clients. The remote setup gives us two amazing advantages: One, we are all excellent communicators. In fact, it’s one of our core values. Two, we can hire the best of the best without geographical restrictions. And don’t you deserve the best?
Why Smoky Labs?
Good question! We think these four things set us apart as your digital marketing partner:
We begin with the end in mind.
Our complete focus is on results, and to get there, we start with your business goals, your sales goals, and then your marketing goals. Some results, like click-through rates and cost per conversion, are immediately measurable. Others, like engagement or customer satisfaction, are long-term plays. But results are what we focus on during strategy planning, during our engagement with you, and as we report out. You’ll never hear us saying anything resembling, “We gave you 6 deliverables last month and invoiced accordingly.” Deliverables are not squishy in that they’re assets, but they’re certainly squishy in terms of whether they’ve achieved any real results.
We focus obsessively on details you don’t have the bandwidth to deal with.
We know you’re running in a hundred directions every day (or more likely, sitting in a hundred meetings), and you don’t have time to analyze which blog posts are performing the best or implement a system to measure a lead all the way through the sales cycle. But that’s exactly what we do: optimize your campaigns in real time based on what we’re learning about your customers and what makes them take action.
Our campaigns aren’t crock pot marketing–set it and forget it. Our focus on the big picture and the tiniest details is always tied to producing incrementally better results that help you meet the business goals we originally designed the strategy around.
Our comprehensive plans are prioritized for impact.
We’re big fans of Pareto’s Principle, which says that 80 percent of your results come from 20 percent of your efforts. After we finish a complete analysis of your current marketing, sales, and customer funnel, we create a plan prioritized for impact using our secret sauce. But the plans are totally flexible, too: as soon as we can measure what’s working, we’ll move more resources into the tactics that work best.
We’re laser-focused on our #1 KPI, Client Delight.
We want you to be pleased and surprised at our level of communication, our partnership approach, our focus on business results, and our overall relationship. To that end, we’ve made “Client Delight” our #1 key performance indicator at Smoky Labs, which we measure formally with quarterly surveys and informally through our day-to-day conversations and monthly and quarterly results meetings. We’ve implemented a formal internal process for using your feedback to make our services—and our relationship—better and stronger.
The single biggest problem in communication is the illusion that it has taken place.George Bernard Shaw
What’s in a name?
Our name is both fun and, we like to think, significant. The Smoky Mountains in Tennessee and North Carolina is our “no place like home,” and “Labs” connotes all good things in digital marketing like experimentation and analysis and putting theories under the microscope to test them. Thus, Smoky Labs was born.
The Smokies from a six-seater airplane.
The Little River
Fun on Rich Mountain Loop
The view from Mt. Leconte
Meet our leadership team
CEO & Chief Inbound Strategist | Home base: Tennessee
I’m a long-time digital marketer who read Rich Dad Poor Dad one day and decided I wanted to get out of the business of trading time for money. [Insert long, winding road of self-discovery here.] Long story short, it turns out I wasn’t mean to sit on a beach collecting passive income selling sleazy info-products online. I can’t not be a marketer. I love being in a service business. I love working with SaaS companies and helping spur long- and short-term business growth through the power of digital marketing. I love solving problems together and celebrating wins together. What can I do for you?
Digital marketing is my flow—that state of being that feels natural and effortless while time whooshes by and I’m working at the peak of my abilities. It’s an area of constant learning and growth, never a place one could get bored. (Frustrated when Facebook changes their algorithm for the 57th time that week? Yes. Bored? Never.)
When I’m not dreaming up digital strategies for clients, I’m usually out hiking with my family in the beautiful Smoky Mountains or sipping a seasonal microbrew and listening to business and real estate podcasts while whipping up a home-cooked dinner.
New Business Development Specialist | Home base: Oregon
Christy Marsing-Barber was born and raised in the Pacific Northwest and still calls the area home. After retiring from a nationally renowned product company, Christy placed herself in the public relations and real estate industry. Learning about companies, their successes and their short comings provided Christy with an interest to learn more about how to make these companies successful in the long term. Always interested in learning more, Christy is a top notch go-getter who has no qualms about diving in and finding the right answers.
Interested in partnering with Smoky Labs? Christy’s the first person you’ll talk to about how we can help you meet your revenue goals with inbound marketing.
Personally, Christy has two grown children and lives along the Columbia River Gorge with her horses and pets. She enjoys horse training, travel and wine tasting.